INTRODUCING UNIVERSAL STANDARD

Every body. Every one. Every you.





Every body.
Every one.
Every you.


Now available on Rent the Runway


Now available on Rent the Runway

Over 67% of American women wear a size 14 or above, yet they only represent 18% of apparel purchases. Designers have long ignored these women, but it’s time for a change. We couldn’t be more proud to launch Universal Standard and help make that change happen.

The Universal Standard Story



When after-work plans popped up, friends Alexandra Waldman
and Polina Veksler dashed to the nearest store. Polina was ready
to go in minutes, but Alex couldn’t find anything. She wasn't picky.
She was a size 20. It wasn’t long before the two friends
decided to create a clothing line that would fit them both.

When after-work plans popped up, friends Alexandra Waldman and Polina Veksler dashed to the nearest store. Polina was ready to go in minutes, but Alex couldn’t find anything. She wasn't picky. She was a size 20. It wasn’t long before the two friends decided to create a clothing line that would fit them both.



We wanted a size 26 to shop in the same way as a size 6 – using style as her only filter,
and we wanted to be the ones to make that happen.



We wanted a size 26 to shop in the same way as a size 6 – using style as her only filter, and we wanted to be the ones to make that happen.

- ALEX & POLINA

Unlimited Universal Standard. One flat monthly price.

Try your first month for $159 $99 with code UNIVERSAL.

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