Our Story
Rent the Runway was co-founded in 2009 by Jenn Hyman and Jenny Fleiss.
Here’s how it all started:
Here’s how it all started:
Rent the Runway was co-founded
in 2009 by Jenn Hyman and Jenny Fleiss.
Here’s how it all started:
in 2009 by Jenn Hyman and Jenny Fleiss.
Here’s how it all started:
NOVEMBER 2008
The ‘Aha’ Moment
Over Thanksgiving break from college, Jenn’s younger sister Becky showed off a $2,000 designer dress she bought for a wedding. This splurge was sending her into credit card debt!
Jenn wondered, wouldn’t it be so much smarter if we could rent designer items rather than purchase them? She returned to Harvard Business School and shared the idea with her friend, Jenny.
Jenn wondered, wouldn’t it be so much smarter if we could rent designer items rather than purchase them? She returned to Harvard Business School and shared the idea with her friend, Jenny.
DECEMBER 2008
The Meeting that Changed Everything
The Meeting that Changed Everything
Jenn and Jenny wondered whether the fashion industry would be on board with their idea. They cold-emailed Diane von Furstenberg (why not start at the top?!) who agreed to a meeting.
The pair walked into Diane’s office and introduced themselves as the founders of Rent the Runway. While Diane was initially skeptical, she offered business advice and gave them each a good luck charm.
The pair walked into Diane’s office and introduced themselves as the founders of Rent the Runway. While Diane was initially skeptical, she offered business advice and gave them each a good luck charm.
Jenn and Jenny wondered whether the fashion industry would be on board with their idea. They cold-emailed Diane von Furstenberg (why not start at the top?!) who agreed to a meeting.
The pair walked into Diane’s office and introduced themselves as the founders of Rent the Runway. While Diane was initially skeptical, she offered business advice and gave them each a good luck charm.
The pair walked into Diane’s office and introduced themselves as the founders of Rent the Runway. While Diane was initially skeptical, she offered business advice and gave them each a good luck charm.
APRIL 2009
Testing the Waters
Jenn, Jenny and Becky set up a pop-up shop on Havard’s campus where students could try on and rent dresses on the spot.
Seeing the excited reactions of their peers, it dawned on the team that renting could make women feel amazing, solidifying RTR’s mission to power women to feel their best every day.
Seeing the excited reactions of their peers, it dawned on the team that renting could make women feel amazing, solidifying RTR’s mission to power women to feel their best every day.
Jenn, Jenny and Becky set up a pop-up shop on Havard’s campus where students could try on and rent dresses on the spot.
Seeing the excited reactions of their peers, it dawned on the team that renting could make women feel amazing, solidifying RTR’s mission to power women to feel their best every day.
Seeing the excited reactions of their peers, it dawned on the team that renting could make women feel amazing, solidifying RTR’s mission to power women to feel their best every day.
NOVEMBER 2009
Rent the Runway is Born
Rent the Runway is Born
Over the course of a few months, Jenn and Jenny – along with a few core team members and a slew of interns – hustled to get the Rent the Runway website up and ready for business nationwide.
The site finally launched on November, 10th 2009. The New York Times even announced it in a cover story (which drove 100,000 people to sign up)!
The site finally launched on November, 10th 2009. The New York Times even announced it in a cover story (which drove 100,000 people to sign up)!
Over the course of a few months, Jenn and Jenny – along with a few core team members and a slew of interns – hustled to get the Rent the Runway website up and ready for business nationwide.
The site finally launched on November, 10th 2009. The New York Times even announced it in a cover story (which drove 100,000 people to sign up)!
The site finally launched on November, 10th 2009. The New York Times even announced it in a cover story (which drove 100,000 people to sign up)!
May 2010
Accessories Now Available to Rent
Designer necklaces, earrings, handbags — everything you’d need to complete your look is now on RTR.
Designer necklaces, earrings, handbags — everything you’d need to complete your look is now on RTR.
September 2013
Launched Plus Size Category
As a continuation of our mission to democratize designer fashion and give everyone the self-confidence that comes with looking and feeling your best, we launched an assortment of plus size items ranging from 14-22+.
As a continuation of our mission to democratize designer fashion and give everyone the self-confidence that comes with looking and feeling your best, we launched an assortment of plus size items ranging from 14-22+.
October 2014
First Brick-And-Mortar Store
After experimenting with 'shop in shops' at Henri Bendel in New York and The Cosmopolitan hotel in Las Vegas, we opened our first-ever standalone store in the Flatiron building in New York City.
After experimenting with 'shop in shops' at Henri Bendel in New York and The Cosmopolitan hotel in Las Vegas, we opened our first-ever standalone store in the Flatiron building in New York City.
MARCH 2016
Launch of Monthly Subscriptions
Getting dressed was truly changed forever with the introduction of our memberships, a first-of-its-kind clothing rental subscription that revolutionized how people experienced fashion.
To date, RTR continues to evolve its memberships to provide people with even more access and flexibility to an endless closet of designer styles.
To date, RTR continues to evolve its memberships to provide people with even more access and flexibility to an endless closet of designer styles.
Getting dressed was truly changed forever with the introduction of our memberships, a first-of-its-kind clothing rental subscription that revolutionized how people experienced fashion.
To date, RTR continues to evolve its memberships to provide people with even more access and flexibility to an endless closet of designer styles.
To date, RTR continues to evolve its memberships to provide people with even more access and flexibility to an endless closet of designer styles.